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The very first module we ask most franchisors to try is our Lead Management System
(LMS). This ties to the call center or inbound lead line and franchise opportunities
website so that your sales/development staff can stay in tune with the leads as
they come in. We’ve even built a system that allows existing franchisees
to communicate what their “Future Areas of Interest” are so that
the sales staff can be aware of these important market details when working with
serious prospects. We have also systematized a Rights of First Refusal system,
if your concept makes these types of arrangements with your franchisees –
they are a part of the same alert system. Our most recent advance within the
LMS was a simple notification system that would let a website visitor interested
in a franchise opportunity know if someone was available at that minute to speak
with them about the concept. The prospect could enter their phone number and
generally within three minutes, they would get a call back from your franchise sales
department staff.
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